How Modern Day Celebrities are Basking in Fake Followers
Insight: A large chunk of celebrities are said to have the highest number of fake followers on their social media channels.
A new study released by the Institute of Contemporary Music Performance (ICM) has found out that an extortionate amount of A-list stars and sporting legends have fake followers across their social media accounts. So, what does this mean for us as PR professionals? A lot of head-scratching and thinking out of the box on how best to increase a brands awareness, promote their products and build their credibility.
The news research claimed that 46% of Kourtney Kardashian’s fans were fake, along with Taylor Swift at 46%, Katy Perry at 44% and Khloe Kardashian at 44%. The football stars fared no better with Luka Modric at 49%, Kroos is Isco at 49%, Philippe Countinho at 48% and David Luiz on 46%. Takumi conducted a similar survey which sourced that the reality Love Island stars had even higher fake followers, with 65% all being inactive accounts.
The question is, is there any benefit to a brand to invest money on social posts when it could be wasted on fake social audiences? Let’s face it, the Kardashian’s don’t come cheap at a measly fee of $250,000 per post!